mercredi 22 juillet 2009

Sports Cities International Enters Tunisia with Multibillion Dollar Project: 'Tunis Sports City'

Mr. Paul Crosetta, CEO- International, Sports Cities International.

World class project to attract international sporting events and aid in the economic development of the country

Dubai, 22 July 2009 - Sports Cities International,a Bukhatir Group Company, announced its entry into Tunisia with the launch of its flagship 256-hectares project, Tunis Sports City. The project was launched on July 10, in Tunis. The pioneering real estate development project will not just be a first class commercial and residential community, but will boast of world-class sporting venues that will attract many international sporting events to the country.

Located in the Lac de Tunis area in the northern suburbs of the Tunis city, Tunis Sports City will combine all the elements of luxury and entertainment for residents and visitors alike, integrating functionality with hospitality in an array of luxury residential towers, business centers, shopping malls, sports complexes, schools, hotels and sports clinics. The crowning jewel of the Tunis Sports City will no doubt be the 18 hole Golf Course, certified by the Professional Golfers' Association (PGA) and designed by renowned golf course architect Peter Harradine.

Tunis sports city
Mr. Paul Crosetta, CEO- International, Sports Cities International.








Tunis sports city
Cedar Master Plan Dayshot

Tunis sports city
Burj Almasa

"We at Sport Cities International are delighted to enter this exciting new market, and are grateful to the Tunisian government for their confidence in us, lending their support and enabling our vision for Tunisia," stated Mr. Abdul Rahman Bukhatir, Chairman, Bukhatir GroupBukhatir GroupLoading....

"This is definitely a great time to invest in North Africa. The region has remained unaffected by the global crisis and continues to prosper, particularly in the areas of tourism and real estate. The Bukhatir GroupBukhatir GroupLoading... is a highly diversified conglomerate and this project is certainly aligned with our overall vision", added Mr. Bukhatir.

The first phase of the Tunis Sports City started its booking launch with "Cedar". Cedar is a premium residential golfing community, spread over 13 hectares. The Cedar community consists of a vibrant mix of 8 high-rise apartment buildings, 73 standard and grand villas, as well as 4 blocks of low-rise luxury residences; all with spectacular golf course and garden views and well-planned infrastructure and community & recreational facilities. Penthouse apartments feature private gardens and spacious swimming pools.

"On July 10, 2009 Cedar launched its first luxury tower, Burj Almasa, a G+15 residential building of approximately 310,000 square feet. Within the first week of launch, there has been over 90% active bookings and continuing overwhelming response." said Mr. Paul Crosetta, CEO- International, Sports Cities International.

The city's Sports District will comprise state-of-the-art facilities built to the meticulous specifications of international sports bodies and will host academies for a wide range of sports including swimming, track and field, volleyball, and football, among others. This will not only cultivate national sports heroes but also help the development of active and healthy youth in general through grass-roots programs that will encourage broad participation in all types of sports.

"Tunis Sports City, with its environmentally conscious design, innovation and architecture will surely set a benchmark for the real estate market in the region. Once fully developed, Tunis Sports City will become the new address for healthy living in Tunis by local Tunisians and foreigners alike," said Mr Paul Crosetta, CEO- International, Sports Cities International.

To help promote an active and participating lifestyle and to ensure the sound development of world-class athletes, the Tunis Sports City has signed agreements with several international institutes and sports clubs such as Olympique de Marseille and the American Swimming Coaches Association (ASCA) to oversee the sports academies.

"We have a vision of positively impacting individuals, communities and nations internationally by bringing them together through the activity of sport, cultivating economic opportunity and promoting human development", added Mr Crosetta.

Other development opportunities are currently under consideration in Sri Lanka, South Africa, Morocco, India and Vietnam by management at Sport Cities International.

-Ends-

About Sport Cities International

Sport Cities International LLC ("SCI") is a subsidiary of the Bukhatir GroupBukhatir GroupLoading... which is one of the largest conglomerates in the Gulf . SCI is an innovative and ground breaking real estate development company formed to provide strategic support to SCI project companies globally, with consummate experience in master planning, marketing, and selling mixed-use projects.

SCI was created to implement a global sporting concept through collaboration with governments and world renowned sports partners and brands to convert green fields into sporting lifestyle communities. SCI will integrate the timeless activity of sport into a mega project whilst creating aspirational investment destinations wherever the location. SCI's projects and expertise engage not only a community but aim to mobilize and catalyze any nation whose previous potential had not been appropriately realised.

About Bukhatir Group
The Bukhatir GroupBukhatir GroupLoading... is one of the largest and most diversified business houses in the United Arab Emirates. Its main interests straddle construction, manufacturing, information technology, shopping malls, education, engineering services, real estate development, sports and the television media.

The geographical domain of the Bukhatir GroupBukhatir GroupLoading... spans over half the world from North America to North Africa, West and South Asia. The group has an employee base of over 10, 000 and its current aggregate annual turnover stands at AED 7 Billion approximately.

About Raee Public Relations:

Raee Public Relations is a boutique consultancy that offers tailored communication solutions that deliver results. Our research based approach ensures we are relevant to your business dynamic, while our regional systems ensure we are alert and coherent. Drawn from an international cross-section of journalism, PR and creative professionals, our team is fuelled by passion and guided by fact.

For more information on Sports Cities International:
Rajeshree Iyer
Head of Marketing
rajeshree.iyer@bukhatirsci.com

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© Press Release 2009
from RAEE

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